Resources
Marketing and sales for developers, no theory.
Guides with formulas, templates and real examples: how to convert more leads, reactivate your database and measure the full funnel to the sale.
- Revenue Operations · ConversionHow to improve real estate lead conversion: 5 factors that actually matterHow to improve real estate lead conversion with five levers a developer can measure today: response speed, follow-up, qualification, meetings and closing.14 min · Read guide →
- Lead reactivation · Field notesWhy “Are you still interested?” doesn't work, and how we got 2.5x more replies from “dead” leadsOld leads ignore “Are you still interested?” Here's how to reactivate old real estate leads with a quality control message that got 2.5x more replies.7 min · Read guide →
- Guide · Sales funnelThe real estate sales funnel for developers: stages, metrics, and how to measure itThe 7 stages of a real estate developer's sales funnel, the metric for each (CPL, CPQL, cost per meeting, CAC, ROMI), a worked example, and a weekly report.7 min · Read guide →
- Guide · Pre-construction salesHow to sell pre-construction condos when buyers are afraid of buying a renderHow developers in Mexico sell pre-construction condos: what proof to show buyers, how fast to respond, how to qualify on down payment and financing, how to work with brokers, and which numbers to check every week.9 min · Read guide →
- Guide · Land lot marketingHow to sell land lots: marketing for pre-sale and ready-to-build lotsMarketing land lots in Mexico: what to show in ads for pre-sale and ready-to-build lots, which channels work, how to filter out low-intent inquiries, and which numbers to track.8 min · Read guide →
- Guide · Foreign buyersHow to sell real estate to foreign buyers: a long decision, contact channels, pricing and brokersForeign buyers choose property on Mexico's coast early and remotely, work with several brokers, and fly in to see a shortlist. What developers should change in marketing and sales: language, contact channels, pricing and brokers.9 min · Read guide →
- Guide · Developer mistakes3 non-obvious marketing and sales mistakes that cost developers dealsNot response time, not follow-up. Three mistakes developers rarely think about: sales reps on personal numbers, AI without a knowledge base, and different numbers along the buyer's journey.6 min · Read guide →
- Guide · AI on WhatsAppWhatsApp chatbots for real estate developers: what to answer and what to hand to a sales repHow an AI agent differs from a button chatbot, which buyer questions it should answer on its own, when to hand the lead to a sales rep, how to launch it, which WhatsApp rules apply, and which numbers to track.8 min · Read guide →
- Guide · Leads for developersReal estate leads: should developers buy them or generate their own?Where developers get leads, what a lead really costs when you measure it through to the meeting and the sale, the risks of buying databases, and how to generate your own leads for less.8 min · Read guide →
- Guide · Marketing and salesWhat is a qualified lead: how marketing and sales agree and stop fightingWhy a developer's marketing and sales teams argue about lead quality, how to write one definition of a qualified lead, why how strict it is depends on the sales team, which disqualification reasons to record, and how to run the weekly meeting.8 min · Read guide →
- Guide · Quiz funnelsQuiz funnels for real estate developers: qualified leads through questions before the formWhat a quiz funnel is for a real estate project, which questions it asks, where to put the contact form, which traffic it works on, when it loses to Meta lead forms and WhatsApp, and how to pass the answers to sales.8 min · Read guide →
- Guide · Ads and CRMMeta Conversions API: how to train your ads on CRM data, not form fillsWhy a developer's ads bring in more and more empty inquiries, what Meta's Conversions API is, which CRM stages to send, how to set it up for Meta lead forms, your website and Google Ads, and what to expect after launch.9 min · Read guide →
- Guide · Lead qualityJunk leads: how to clean up your ads without losing salesWhich leads are truly junk and which only look like it, how to trace the source by campaign and placement, what to set up in Meta lead forms and on your website, and why after the cleanup you'll get fewer inquiries but not fewer sales.8 min · Read guide →
- Guide · AnalyticsEnd-to-end marketing analytics for developers: without it, you can't see which ads sellWhat end-to-end analytics is, why without it a developer's budget drifts to channels with cheap inquiries, what to connect between ads, CRM and sales, how to track calls, WhatsApp and brokers, and which numbers to watch.9 min · Read guide →
- Guide · Marketing planA real estate marketing plan for a development: calculating the budget from your sales targetA marketing plan for a real estate development: what to prepare before ads, how to calculate leads and budget from the sales target, which channels to use at each stage, how to measure, and a 90-day calendar.9 min · Read guide →
- Guide · Broker channelA developer's broker channel: how to see what brokers do with your projectWhy a developer knows almost nothing about its brokers until they register a client, what a broker platform changes, which actions and channel metrics to track, and how to re-engage passive brokers.8 min · Read guide →
- Guide · MeetingsFrom lead to meeting: how to book meetings buyers actually show up toHow a developer's sales rep books meetings that actually happen: a reason to meet, a specific date and time, confirmation, reminders, what to do about no-shows, and which numbers to track.7 min · Read guide →
- For developers · MexicoA real estate marketing agency for developers in Mexico: what it should do and how to choose oneHow an agency for developers differs from one for real estate agents, what it should do, how to measure its work, what to ask before hiring it, and how agencies charge.8 min · Read guide →
- Guide · Meta adsMeta ads for real estate developers: objective, structure, lead forms and creativesHow a developer should set up Facebook and Instagram ads: which campaign objective to choose, how to structure campaigns by project, what to configure in lead forms and WhatsApp, which creatives work, and which numbers to track.9 min · Read guide →
- Guide · CRMCRM for real estate developers: what it needs, what it costs, and how to choose oneHow a developer's CRM differs from a brokerage CRM, 10 must-have features, funnel stages, what makes up the cost, questions to ask at a demo, and a 30-day rollout plan.10 min · Read guide →
- Guide · AIAI for real estate developers: 6 jobs where it drives sales, and where not to trust itWhere AI actually helps a developer: first response and qualification, call quality control, database reactivation, ads, reporting and brokers. What AI shouldn't do, and how to start without unnecessary risk.8 min · Read guide →
- Guide · LeadsCold, warm and hot leads in real estate: how to tell them apart and what to do with eachHow a developer's cold, warm and hot leads differ, how to tell them apart, what to do with each, why a cold lead isn't junk, and which numbers to track.7 min · Read guide →
- Guide · KPIsReal estate sales KPIs: what to review weekly, by channel and by sales rep (+ report template)Which sales KPIs a developer should track: the funnel from ad to sale, metrics by channel and by sales rep, warning signs, cadence, and a free Excel report template.8 min · Read guide →
- Guide · ChannelsFacebook or Google leads: which are better for a real estate developer?How leads from Facebook and Instagram differ from Google Search leads, when each channel wins, how to compare them honestly all the way to the sale, and why cutting one on cost per lead is risky.11 min · Read guide →
- Guide · Google AdsGoogle Ads for real estate developers: campaigns, keywords, landing pages and conversionsHow to set up Google Ads for a developer: which campaign types to use, which searches to buy and which to exclude, how to build the ad and landing page, how to train Google with CRM data, and which numbers to review.10 min · Read guide →
- GOST study · October 202697% of Mexican real estate developer websites fail Google's speed test: a study of 66 sites, 2026We reviewed the home pages of 66 developer and project websites in 10 Mexican cities: the first-screen offer scored with the 4U formula, mobile speed, contact options, lead capture tools, brokers and tech stack. Figures by segment and a checklist.10 min · Read guide →
- Analysis · AI · October 2026AI at real estate developers: where it already makes money and where it doesn't yetBuyers in Mexico already use AI and the real estate industry is launching pilots, but results are still scarce. Five points in a developer's sales operation where AI delivers measurable results, where it doesn't work yet, and how to start.7 min · Read guide →