Glossary · Reactivation of lost leads
What is lead reactivation?
Lead reactivation means going back to the inquiries sitting in a developer's CRM marked "lost" or "no answer." The company already paid for each of those leads with ad spend. The goal is to find out where each person stands now, bring the ones still looking back into the funnel and learn why the rest left.
Why doesn't "Are you still interested?" work?
The most common reactivation message gets the fewest replies. People read it as the start of a sales pitch. If they're still looking, it's easier to stay quiet. If they already bought, they have no reason to tell you.
"Hi! Are you still interested in buying an apartment?"
A message from the quality assurance team asking whether the person got the information they needed and how the sales rep treated them.
How we run reactivation
We message "lost" leads on WhatsApp on behalf of the quality assurance team. If they don't reply, we call. The conversation is about their experience, and that question is easy to answer.
Hi Andrea, my name is Jorge and I'm writing from the quality team at the Acme project. In March you asked about our apartments. Did you get all the information you were looking for? Did one of our sales reps get in touch, and were they courteous?
The replies give you three useful results: buyers your reps lost, the reasons you lost deals to competitors, and people who first need to sell a property of their own. We go through every reply with the sales team.
What to settle before you launch
- Only message people who shared their contact details themselves, and give them a way to opt out. Mexico's personal data protection law (LFPDPPP) requires it.
- Outside the 24-hour window, WhatsApp only allows approved templates. The first message to a database almost always goes out as a template.
- Clean the database before launch: duplicates, wrong numbers, test inquiries.
- Hand reactivated leads to a sales rep the same day, along with the context of the conversation.
FAQ
Which leads should you reactivate first?
The most recent "lost" ones, from the last few months. They remember the project better and are easier to bring back into the funnel.